The agricultural sector in different countries has been growing in recent years due to the increased demand for food resulting from rapid population growth and government-backed initiatives aimed at improving food security worldwide. These factors have contributed to the expansion of the agricultural sector, which has witnessed remarkable developments, such as the introduction of the Public-Private Partnership (PPP) Act, one-stop distribution channels, and financial support to further encourage local production. Despite climate change, countries have widely adopted the use of sustainable and smart technologies, including automated irrigation systems, hydroponics, and aquaponics, to improve the quality and quantity of fruits and vegetables.
WadiWater
WadiWater is an innovative company specializing in the production of mineral water from air humidity. It recently signed a memorandum of understanding with partners that will allow the company to provide innovative technologies to the agricultural industry in order to produce high-quality irrigation solutions while reducing water waste. Prior to the creation of this project, WadiWater had been distributing and testing atmospheric water generators for several years and was looking for areas of application for this technology that would offer maximum benefits for both the environment and land irrigation.
Mahaseel for Marketing and Agri-Services
Established in 2012, Mahaseel for Marketing and Agri-Services is a private company 100% owned by one of our partners. Its mandate is to support productivity advancements and improvements in agricultural production, in order to strengthen food self-sufficiency efforts. The company will support the private sector by marketing farmers’ produce and providing several other necessary agricultural services.
Agritech
As megatrends in technology such as agricultural robotics, geographic information systems, artificial intelligence, Internet of Things technologies, and blockchain shape the global agritech market, our partners have actively embraced the futuristic trends. Several factors are positively influencing agritech investments in MENA, including technology, demographic preferences, and startups. Promising candidates for the transformation of its agritech industry in MENA, producers, processors, and retailers have transformed themselves amidst population growth and technological convergence.
Agriculture
To achieve self-sufficiency, the country’s National Food Security Strategy aims to introduce scientific farming and non-traditional farming practices as the country attempts to address climate challenges. Vertical farms and hydroponics are among the futuristic practices that offer the opportunity to leverage the key strengths of biotechnology to expand agriculture. As a growing population drives up demand for food, the country offers fertile ground for investment in agriculture. A strong support system with easy access to capital, efficient transportation and logistics, and lucrative public-private partnerships provide the ideal ecosystem for foreign capital.
To take a trivial example, which of us undertakes laborious physical exercise.
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